We all know the state of the job industry right now. Since the temporary lockdown of the world, it has been harder to fill seats within our organizations. For every candidate you have in your sights, who knows how many other companies are also competing for the same person? In a world where people now have the option to be picky about who they work for, what do you do to make your company more desirable than the rest?
Let’s assume you offer competitive pay, benefits, and have great company work culture, but you are still having trouble recruiting new employees. Think of your recruiting in terms of marketing to potential team members. If they have similar offers from other companies, yours should be the one that stands out the most. What’s that old definition of “insanity” that everyone has heared? Doing the same thing over and over again and expecting different results? In a changing world, it’s time for businesses to start thinking of the recruitment process differently. This is where video comes into play.
Video is the #1 form of media when it comes to engagement. If you add video to your website’s homepage, you’re going to improve your bounce rate. Same goes for employee recruitment. You need to think outside the box to capture the attention of an active employment-seeker who is probably already overwhelmed with offers.
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Here are three ways you can use video to step up your recruitment game:
- Creating video content that showcases your company work culture is vital. If you’ve reached out to a potential employee with a job offer, odds are, they have already investigated you. They’ve visited your website, social media, and Google My Business page. Potential employees want to see what it’s like to work for you. Why? If you had similar job offers from multiple companies, you would choose the one that seems like the best place to work at. Expert tip: Create content such as a “Day in the Life” video that displays your satisfied employees, record a video from a special event your company holds, or think about the unique things that set your company out from the rest and get it on camera
2. Use video as a resource outside of the internet. Do you go to schools and job fairs to find potential employees? Bring a tablet with you! Display a video on top of your table to grab the eyes of a passerby. Someone who may not have originally been attracted to your display can now be automatically engaged in your attention-grabbing video. Now, a small engagement tactic has turned into an opportunity for a conversation with a future employee.
3. Use video to personalize your communication with an ideal candidate. Recruitment efforts can come from all sorts of communication channels – email, LinkedIn, even text messages. These channels are just fine for relaying information, but to what extent do they provide a real, human connection? Of course, pitching an offer face-to-face with someone is always the most influential, but that’s not always possible. Your next best method is video. Let the candidate see the face behind the screen and get a taste of your personality. This will not only make you stand out but will make the viewer feel as if you have gone above and beyond to present yourself as a person who is trying to make a real connection with them.
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