Social media used to be a place solely to connect with the outside world from the comfort of your own couch (along with the occasional sharing of a funny cat meme). Now it has evolved into much, much more.  

Take the evolution of Facebook (or should I say, Meta?), for example. It started as a website with the capability to create your own profile, upload pictures, and make updates for your timeline. Now you can run a whole business right out of the platform with their Business Suite. So why did the most popular social media platform in the world evolve to become basically a business management system? Let’s take a deeper look.  

Social media is no longer just a past-time activity anymore. I’m sure I can vouch for most people when I say this, but checking social media is the first thing I do when I wake up in the morning, the last thing I do before I go to bed, and my main source of news. Even a large part of my job is engaging with followers and creating social media content daily.  

With social media being such an integral part of everyday life, no wonder it has evolved to be the biggest marketplace for fresh leads in the business world. Fun fact: Facebook gave businesses the ability to buy social ads TWO YEARS before they dropped the “Like” button feature in 2009. Even they knew their platform was much more than a social experience- it’s a vital source of commerce opportunity. 

Having your business on social media is the new norm. In fact, people are wary of a company they can’t find on the internet. Even if using social media is something you absolutely despise, as a business owner, it should be a priority in 2022. You don’t have to be perfect-just being there will give your brand a boost.  

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So, here’s the big question: How can being an active member of social media through my business profiles benefit me?  

Here are 5 points that may make you rethink your use (or absence of use) of social media: 

  1. Brand Recognition: Does your company have a logo? More than likely, yes. Having it out there for the world to see is major. Every time you create a post, drop a comment, or like another post, your logo and company name will be visible. Think about it- if you were stuck choosing between two different companies, would you use the one you had never heard of, or go with the business that your brain recognizes from somewhere? Building recognition of your brand is key to increasing new sales. 
  2. Brand Awareness: This one goes hand-in-hand with brand recognition, except brand awareness digs a little deeper. Having a recognizable logo is important, but you also need to be sure you’re engaging with people to  build a connection with your following base. This way, when your company comes to someone’s mind, they can recall an interaction with you and know what your business has to offer.  
  3. SEO: Search Engine Optimization- ever heard of it? Basically, it’s a strategy of becoming Google’s friend so that your website will be displayed at the top of someone’s search results when they are searching for your type of business. The key is to obtain shares of your website link across different platforms. So, make sure you are pasting links from your website into your social media posts. Google will notice a public interest in your company and improve your ranking. 
  4. Lead Generation: Incoming leads are infinite if you know how to leverage social media platforms. Perhaps your strategy is finding your niche, picking a platform that those prospects use most, and requesting follows and engaging with those profiles. Join groups with interests that align with your business and post in it frequently. This may take some experimenting until you find success. Once you’ve found your sweet spot, you’ll find your leads coming to you. 
  5. Service Recovery: Have you ever seen someone share their grievances with a company publicly on social media? Imagine if you were receiving complaints for everyone to see without being aware of it. This is terrible for business. Being on social media will allow you to catch these issues and respond accordingly. People want to be heard. Put out the fire before it spreads and save some customers from leaving you (or prospects from never giving you a chance).  

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