I’m going to assume that if you’re here reading my blog, you already understand the importance of social media for your business. Having business pages are important for many reasons (see 5 Reasons Your Business Needs a Social Media Page), but if you want to optimize your ROI with your social media efforts, there is one key practice you need to implement: consistency.
At the very least, your business should be posting to social media on a weekly basis. Best practice is to create a content calendar ahead of time. I like to create mine 3-6 months out. This allows me to periodically account for changes in social media trends and business updates throughout the year. If you create a calendar with specific deadlines for your posts, you’ll find it a lot easier to stay consistent.
Expert Tip: There are social media SaaS platforms out there that allow you to easily manage and schedule all of your in-house content. One that I have enjoyed using is Hootsuite. They offer a 30-day free trial and even a free monthly plan.
Let’s get to it!
3 Benefits of Posting Consistently on Social Media:
Having your business on social media is the new norm. In fact, people are wary of a company they can’t find on the internet. Even if using social media is something you absolutely despise, as a business owner, it should be a priority in 2022. You don’t have to be perfect-just being there will give your brand a boost.
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1. Social media is fast-paced and content becomes buried quickly after it is posted. If you only post twice a month, your brand will remain obsolete in the digital world. Some social platforms (especially LinkedIn) will reward creators who are posting regularly by putting their posts at the top of timelines. Posting regularly will ensure that your brand is staying at the forefront of users’ minds and getting the most engagement.
2. Practice makes perfect. We’ve all heard this mantra many times before, but it still applies here. One of the biggest challenges I’ve seen with companies that are just getting started with their social media game is confidence. I get it, it’s hard to put yourself out there, especially when there are so many eyes on your posts. But, the more you post, the more you will understand the ins and outs, and you will become more confident in your social media abilities.
3. Posting on social media consistently helps you learn your audience. By analyzing which posts perform best, and which ones fall short, you can see what type of content your audience enjoys. Also keep in mind that different platform users expect certain types of content. For example, your twitter followers may be expecting more humorous, short form content, whereas your LinkedIn followers want to be professionally informed. Posting consistently is your way of “experimenting” with your posts and finding your specific niche.
Moral of the story is, there is no harm in posting more often. In fact, posting more will ensure that your brand is staying relevant, and you are getting better at your social media game. It may take some time, but once you’ve found your sweet spot, you’ll be happy you did it.